Studies have shown that children are incredibly susceptible to advertising, so Jamie Oliver's #AdEnough campaign is working to cut out those predatory marketing pushes. The campaign is working toward a 9 PM watershed for junk food ads on television as well as protections from those ads online and on public transit.
#AdEnough is part of Oliver's broader campaign to reduce childhood obesity in the UK, which includes levies and taxes on foods and drinks with high fat, salt, and sugar (HFSS), color-coded nutrition labels on all food and beverage products, setting government targets for obesity reduction, and of course the aforementioned marketing and advertising restrictions for HFSS products.
The #AdEnough campaign includes Oliver's endorsement and the hashtag, and it invites social media users to post pictures of themselves covering their eyes as a symbol for blocking out those negative HFSS ads.
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Jamie Oliver's #AdEnough Campaign Opposed Ads Aimed at Kids
- By: Joey HaarApr 23, 2018