In partnership with the NSPCC, luxury department store Harrods has opened its first-ever charity pop-up shop by the name of 'Fashion Re-Told.'
The standalone store has been set up in a space donated by Cadogan Estates and will be in operation for a month. All of the high-end, designer pieces that can be found within the store have been donated by Harrods customers, employees and brands, with fashions for men, women and children available in both vintage and of-the-moment styles. Naturally, all of the proceeds collected will help to support the NSPCC, the UK's leading children's charity and a long-standing charity partner of Harrods.
The design of the Fashion Re-Told pop-up embraces a Millennial pink color that also happens to be a NSPCC corporate color. As Alex Greco Wells, head of visual merchandising at Harrods, states, the space is "completely Instagrammable."