Premium cognac D’ussé recently launched a new way for consumers to get their hands on its D’ussé VSOP via a hashtag ordering service. Fans of the brand are now able to text #DUSSE100 to 81000 to buy a bottle, or alternatively, users who are pre-registered with Boost may use the same hashtag on social media platforms like Twitter or Instagram to initiate a purchase.
Boost defines itself as an "invisible e-commerce platform" that creates points of sale based on hashtags—all without apps, links and complicated checkouts. For the launch of this new ordering service, D’ussé also partnered with technology and logistics platform Saucey.
Since sharing the news of its new hashtag-based alcohol ordering service via Instagram, D’ussé has received hundreds of comments, most of them being the hashtag.