Social Media-Friendly Coffee Houses

Clean the Sky - Positive Eco Trends & Breakthroughs

.Jpg Cafe Offers an Escape from the Bustling City

— April 19, 2018 — Art & Design
Coffee houses and social media go hand-in-hand and China's .jpg cafe is taking this concept one step further through creating an interior that's ideal for a photo sharing generation.

The cafe's interior was constructed by 'infinity nide' with the intention to give guests of the space a break from the sensory overload of the bustling city scape. To achieve this, the design team created what appears to be a net-like black abyss that serves as a backdrop for the interior's single counter. The design team intentionally eliminated tables and chairs from this cafe's interior so that it could serve as temporary escape for commuters that fosters a friendlier relationship between the consumer and the barista.


Image Credit: Wang Xiaowen

Photo Credits: psfk, designboom

Trend Themes

  1. Social Media-friendly Spaces — Creating interiors specifically designed for photo sharing and social media engagement can drive engagement and increase customer loyalty.
  2. Minimalist Design — Eliminating furniture and creating a simplified interior design can provide an immersive and calming atmosphere, helping customers escape from the hustle and bustle of busy urban environments.
  3. Focus on Customer Interaction — Designing interiors that foster a more social and personalized relationship between customers and baristas can create a more welcoming and enjoyable experience for coffee drinkers.

Industry Implications

  1. Hospitality — Hotels and restaurants can create Instagrammable spaces to attract social media users and increase brand awareness.
  2. Retail — Clothing and fashion brands can create minimalist interiors for pop-up shops and showrooms to create a more immersive and engaging shopping experience.
  3. Coffee — Coffee shops and cafes can focus on customer interaction and personalized service to differentiate themselves from competitors and attract loyal customers.
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