Coffee houses and social media go hand-in-hand and China's .jpg cafe is taking this concept one step further through creating an interior that's ideal for a photo sharing generation.
The cafe's interior was constructed by 'infinity nide' with the intention to give guests of the space a break from the sensory overload of the bustling city scape. To achieve this, the design team created what appears to be a net-like black abyss that serves as a backdrop for the interior's single counter. The design team intentionally eliminated tables and chairs from this cafe's interior so that it could serve as temporary escape for commuters that fosters a friendlier relationship between the consumer and the barista.
Image Credit: Wang Xiaowen <br><br>Photo Credits: <a rel='nofollow' class='FourteenG' href='https://www.psfk.com/2018/04/jpg-coffee-guangzhou-photos-interior-debris.html'>psfk</a>, <a rel='nofollow' class='FourteenG' href='https://www.designboom.com/architecture/infinity-nide-cafe-china-04-10-2018/'>designboom</a>
What's Driving This Trend
- Social Media-friendly Spaces
- Creating interiors specifically designed for photo sharing and social media engagement can drive engagement and increase customer loyalty.
- Minimalist Design
- Eliminating furniture and creating a simplified interior design can provide an immersive and calming atmosphere, helping customers escape from the hustle and bustle of busy urban environments.
- Focus on Customer Interaction
- Designing interiors that foster a more social and personalized relationship between customers and baristas can create a more welcoming and enjoyable experience for coffee drinkers.
Who This Affects Most
- Hospitality
- Hotels and restaurants can create Instagrammable spaces to attract social media users and increase brand awareness.
- Retail
- Clothing and fashion brands can create minimalist interiors for pop-up shops and showrooms to create a more immersive and engaging shopping experience.
- Coffee
- Coffee shops and cafes can focus on customer interaction and personalized service to differentiate themselves from competitors and attract loyal customers.
