A new Kit Kat billboard ad in London is reminding consumers to make energy conservation a priority this Earth Hour, by turning off their electricity.
The giant ad was placed next to the London bridge - a landmark which was scheduled to participate in Earth Hour by temporarily going dark. In honor of this, the billboard ad, designed by the ad agency J. Walter Thompson turned off for one hour, encouraging consumers to do the same.
The move was promoted alongside the Twitter hashtag, #SwitchOff For Planet Earth.The simple yet clever marketing tactic serves as a prime example of a brand seamlessly aligning their values with an environmental cause, while still staying true to its brand.
Image Credit: J. Walter Thompson via Adeevee
What Makes This Trend Stand Out
- Energy Conservation
- Connecting advertising with energy conservation movements to raise awareness and promote sustainable practices.
- Value Alignment
- Brands aligning their values with environmental causes to connect with consumers on a deeper level.
- Clever Marketing Tactics
- Using innovative and creative strategies to engage and connect with consumers.
Sectors Adopting This
- Advertising
- Opportunity for ad agencies to create impactful campaigns that align with sustainability and conservation efforts.
- Energy
- Incentivizing energy companies and utilities to promote energy conservation through partnerships with advertising agencies.
- Branding
- Branding opportunities for companies to showcase their commitment to sustainability and connect with environmentally conscious consumers.
