A new Kit Kat billboard ad in London is reminding consumers to make energy conservation a priority this Earth Hour, by turning off their electricity.
The giant ad was placed next to the London bridge - a landmark which was scheduled to participate in Earth Hour by temporarily going dark. In honor of this, the billboard ad, designed by the ad agency J. Walter Thompson turned off for one hour, encouraging consumers to do the same.
The move was promoted alongside the Twitter hashtag, #SwitchOff For Planet Earth.The simple yet clever marketing tactic serves as a prime example of a brand seamlessly aligning their values with an environmental cause, while still staying true to its brand.
Image Credit: J. Walter Thompson via Adeevee