The founder of Nails Inc and INC.redible, Thea Green, recently announced 'My Mood' as an all-new "youth lifestyle brand with beauty, tech and accessories" that will be launching in retailers such as Topshop and Boots as of May this year.
The teen-targeted brand is set to sell everything from bath bombs and mobile phone cases to home products like aromatic room sprays, specifically targeting the "Gen Z Instagram audience, whose impressive purchase power can’t be ignored," according to Green.
With photos on Instagram, Green has teased some of the upcoming products from the brand, including transparent cosmetic bags emblazoned with the word "weirdo," along with various decorative pins that embrace 8-bit retro aesthetics and phrases like "keep it surreal" and "later haters."
Key Themes Behind This Trend
- Gen Z Lifestyle Brands
- There is an opportunity for other brands to create youth-focused products that combine beauty, tech, and accessories.
- 8-bit Aesthetics
- Brands can tap into the nostalgia and creativity of Gen Zs by incorporating retro design elements into their products.
- Gen Z Marketing
- Marketing strategies should be targeted towards Gen Z's social media habits and their impressive purchasing power.
Where This Applies
- Beauty
- There is an opportunity for beauty brands to create products that combine with tech and accessories that would appeal to younger consumers.
- Fashion
- Fashion brands can recreate the 8-bit aesthetic in their clothing to attract younger consumers.
- Tech
- Tech companies can create products that aim to improve consumers' moods and overall lifestyle, particularly through mood-enhancing aesthetic and beauty elements.
