The founder of Nails Inc and INC.redible, Thea Green, recently announced 'My Mood' as an all-new "youth lifestyle brand with beauty, tech and accessories" that will be launching in retailers such as Topshop and Boots as of May this year.
The teen-targeted brand is set to sell everything from bath bombs and mobile phone cases to home products like aromatic room sprays, specifically targeting the "Gen Z Instagram audience, whose impressive purchase power can’t be ignored," according to Green.
With photos on Instagram, Green has teased some of the upcoming products from the brand, including transparent cosmetic bags emblazoned with the word "weirdo," along with various decorative pins that embrace 8-bit retro aesthetics and phrases like "keep it surreal" and "later haters."
Gen Z Beauty Brands
More Stats +/-
Vegan Beauty Pop-Ups
Color-Matching Nail Polish Packaging
Expansive Spring Cosmetic Collections
Hybrid Nail Polish Products
Gender-Inclusive Makeup Lines
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