Alchemy 43 in Los Angeles boasts the same kind of bright and cheery decor that one might find in a spa or beauty salon, but the space sets itself apart by offering cosmetic facial and skin care treatments by certified aesthetic professionals. The disruptive beauty business aims to make anti-aging cosmetic microtreatments accessible to consumers outside of the doctor's office.
Due to its unique focus, Alchemy 43 has been dubbed the "Drybar of Botox," with founder and CEO Nicci Levy stating "it’s just like getting your hair and nails done." While doctor's offices are commonly booked weeks in advance, Alchemy 43 offers a text message reservation system and walk-in services.
Americans put billions of dollars towards various cosmetic procedures and Alchemy 43 spotted an opportunity to build an entire self-care experience around the industry. As such, the services menu at Alchemy 43 includes treatments with playful names like Smooth Talker and Hello, Bright Eyes.