Justhuman newly launched a range of microbiome-supporting products for the hair and skin that challenge the notion that clean beauty is linked to slow results.
The brand's formulas, powered by neurocosmetics, resonate with Gen X consumers in India and the United States. Ingredient-conscious consumers will appreciate the use of neuropeptides, biotics and natural extracts for the nourishment they provide, all the while delivering results quickly and visibly.
The brand's newly launched products include the Burgeon Hair Growth Serum, the Hair Fall Therapy Shampoo (a completely natural alternative to Minoxidil) and the Coffee Caramel Body Scrub, which is as aromatic as it is effective for targeting cellulite, reducing water retention, plus brightening and tightening the skin.
Why This Trend Is Growing
- Microbiome-supporting Products
- Disruptive innovation opportunity: Develop new skincare and haircare products that actively support the microbiome for quick and visible results.
- Neurocosmetics
- Disruptive innovation opportunity: Explore the potential of using neuropeptides and biotics in skincare formulas to create fast-acting and effective products.
- Natural Extracts
- Disruptive innovation opportunity: Utilize natural extracts in the development of skincare and haircare products that provide nourishment and deliver quick results.
Industries Being Reshaped
- Beauty and Personal Care
- Disruptive innovation opportunity: Incorporate microbiome-supporting ingredients and neurocosmetics in beauty and personal care products to cater to consumers seeking quick and effective results.
- Haircare
- Disruptive innovation opportunity: Develop natural alternatives to traditional products, such as a hair fall therapy shampoo, that deliver visible results without compromising on safety and sustainability.
- Skincare
- Disruptive innovation opportunity: Create innovative skincare products, like a coffee caramel body scrub, that use natural extracts to provide multiple benefits such as reducing water retention and brightening and tightening the skin.
