The Quaker Oats Company is teaming up with Thrive Global to host the Quaker Rise & Thrive wellness festival this fall at Saddlerock Ranch in Malibu, California. The one-day festival is set to unite a community of Baby Boomers who have an interest in everything from nutrition and mindfulness to fitness.
Attending Quaker Rise & Thrive gives Boomers the chance to learn about how they can empower themselves with healthy daily choices, as well as new tools and technology. The event will offer yoga sessions, a Podcast Pavilion, The Marketplace for wellness app discovery, Fresh Bites cooking demonstrations and much more.
As Robbert Rietbroek, Senior Vice President and General Manager of Quaker Foods North America, describes "Boomers have historically understood and appreciated the nutrition benefits of oats, but with so many choices and so much information out there today, we want to remind them that oats are an incredible food."