In anticipation of the Big Game, Quaker is inviting fans to "pregrain" with oatmeal packs styled like sets of beer. The limited-edition oatmeal 6-pack inspires consumers to "crack open a hot one and 'pregrain' before the Big Game with a bowl of Quaker Oats."
100 fans will get to experience these special 6-packs before the Big Game and they share six mini canisters that each hold a packet of Quaker Instant Oats. To participate in the Quaker Pregrain Sweepstakes, fans are invited to head to the brand's Instagram page and tag a friend who they would like to crack open a canister with on the day of the game, and use the #QuakerPregrain and #Sweepstakes tags for their chance to be selected as a winner at random.
Why This Trend Is Growing
- Limited-edition Food Packaging
- Opportunity for food brands to create limited-edition packaging, collaborating with popular events or occasions to boost sales.
- Marketing Through Social Media
- Opportunity for brands to leverage social media platforms to create buzz around their products and engage customers through contests or giveaways.
- New and Fun Ways to Consume Healthy Food
- Opportunity for health food brands to create new and whimsical ways for consumers to incorporate healthy food into their diet.
Industries Being Reshaped
- Food and Beverage
- Food and beverage brands have an opportunity to innovate their marketing strategy through fun and novel packaging and exciting social media campaigns.
- Sports and Event Management
- Companies involved in sports and event management could collaborate with food and beverage brands to offer unique food packaging that aligns with the event or occasion.
- Healthy Lifestyle
- Health food brands have the opportunity to create new and imaginative ways for consumers to embrace healthy eating habits, thereby enhancing their lifestyle.
