The Quaker Oats & Fruit range has been announced by the PepsiCo-owned brand as a series of minimal ingredient oatmeal products perfect for satisfying demand for free-from breakfast options.
The product range is made only with natural ingredients including more than 80% wholegrain oats and real fruit to give it a nutrition-minded edge over the competition. The product range is sweeter with date powder and includes two flavor options including Summer Fruits and Exotics Fruits. Summer Fruits boasts a blend of peach, raspberry and strawberry in the mix, while Exotic Fruits has mango, pineapple and coconut.
Marketing Director UK&I at PepsiCo Josephine Taylor spoke on the Quaker Oats & Fruit range saying, "At Quaker, we understand how important it is for people to start their day with the right fuel. We’ve made Quaker Oats & Fruit both delicious and nutritious, with clean and transparent ingredients, helping to give the nation better food choices so they can maximise their mornings with a healthy and satisfying breakfast.”
Key Themes Behind This Trend
- Clean-label Breakfast Products
- Consumers are increasingly favoring breakfast options with transparent and minimal ingredient lists, indicating a shift towards clean-label food demands.
- Plant-based Sweeteners
- The incorporation of natural sweeteners like date powder in products represents a burgeoning interest in plant-based sugar alternatives that offer a healthier choice.
- Exotic Fruit Infusions
- Oatmeal products infused with tropical flavors such as mango, pineapple, and coconut are capturing attention as palates expand towards more adventurous and exotic fruit offerings.
Where This Applies
- Health-driven Food Manufacturing
- As consumers seek nutritious options, companies focused on producing health-driven food products are poised to disrupt traditional markets with minimally processed ingredients.
- Natural and Organic Foods
- The demand for natural ingredients in packaged foods presents opportunities in the organic food industry, which is set to gain traction as consumers prioritize ingredient purity.
- Functional Foods Sector
- Innovations in functional foods that combine health benefits with convenience are redefining breakfast categories, suggesting growth potential in this emerging sector.
