Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Moschino and H&M Take on Condom Fashion for in Latest Collab

 - Oct 25, 2018
References: & designtaxi
Condom fashion can mean a lot of things. Haute couture house Moschino and contemporary retailer H&M transcribe the concept to Ready-to-Wear pieces. The two brands took the safe sex emblem and recreated it as jewelry and clothing. The approach is daring but not unexpected.

Albeit not the most provocative thing on the runway of late, the Moschino x H&M collab is sure to turn heads. The condom fashion pieces are an attempt for the brands to stay relevant — "still be new, still feel fresh" as Moschino Creative Director Jeremy Scott put it, in the ever-evolving landscape of the industry.

Scheduled to launch on November 8th, 2018, the suggestive, safe sex-promoting offerings are accurately described as "humor meets haute couture meets the street." In addition to its condom fashion pieces, the Moschino tv H&M also boasts youthful, future-forward streetwear.