The biggest advantage of Johnson & Johnson's interactive POS display is that it completely enhances the in-store customer experience. The digital wall features 30 products from 15 different brands. The shelves are equipped with sensors and consumers are simply prompted to pick up a product. Thereafter, the digital screen encourages the consumer to build their own first aid kit with the available items. To better solidify a decision, consumers can interact with the touchscreen display and learn about products, possible uses, associated ratings, and customer reviews.
Through this, the interactive POS display does not only allow for some degree of personalization but it also offers useful information and the seamless integration of the online shopping experience into brick-and-mortar establishments.