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Digitally Interactive POS Displays

Johnson & Johnson's Multi-Brand Marketing Wall is Informative

— October 2, 2018 — Marketing
The biggest advantage of Johnson & Johnson's interactive POS display is that it completely enhances the in-store customer experience. The digital wall features 30 products from 15 different brands. The shelves are equipped with sensors and consumers are simply prompted to pick up a product. Thereafter, the digital screen encourages the consumer to build their own first aid kit with the available items. To better solidify a decision, consumers can interact with the touchscreen display and learn about products, possible uses, associated ratings, and customer reviews.

Through this, the interactive POS display does not only allow for some degree of personalization but it also offers useful information and the seamless integration of the online shopping experience into brick-and-mortar establishments.
Trend Themes
1. Digitally Interactive POS Displays - Opportunity for businesses to enhance the in-store customer experience through interactive digital displays.
2. Multi-brand Marketing Walls - Disruptive innovation opportunity to showcase multiple products from different brands on a single interactive display.
3. Seamless Integration of Online Shopping in Brick-and-mortar - Opportunity to merge the online shopping experience with physical stores, providing customers with useful information and personalized options.
Industry Implications
1. Retail - Retailers can leverage digitally interactive POS displays to attract and engage customers, providing a more interactive and informative shopping experience.
2. Consumer Electronics - Consumer electronics companies can utilize multi-brand marketing walls to showcase their products and provide customers with detailed information and ratings.
3. Healthcare - The healthcare industry can benefit from the seamless integration of online shopping in brick-and-mortar stores to provide customers with personalized product recommendations and easy access to information.
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