Global company LF beauty harnesses its expertise in beauty instruments, color cosmetics, fragrance, and interactive POS displays through its Creative Days concept event in Shanghai. The conference focused on strategies for consumer data gathering, as well as active engagement through interactive POS displays.
An example from LF Beauty's portfolio is a Sisley Makeup Bar. The brief called for a modern presentation of Sisley Cosmetics within the store setting that communicated an elegant aesthetic, free of clutter. To meet this requirement, LF Beauty utilized both layout design and digital technologies. The result is a symmetrical layout that is clearly defined by a grid system. While the LED lighting calls consumer attention to the makeup bar, a high-resolution 15' LCD screen gives Sisley opportunity to showcase "compelling marketing materials [...] directly at the point of sale."