The American Express Premier Rewards Gold Card often commands a level of clout when it comes to luxury, but the brand has decided to top this card with a new Pink Gold credit card. Known simply as the American Express Gold Card, this limited edition Pink Gold credit card is available in a full metal construction. This version of the card will be available till January 9, 2019 and also comes with a host of rewarding features.
First, the card comes with a generous 25,000 point welcome offer with an additional $120 in annual credits toward dining each year. The card will also come with a limited-time offer, known as “We’ll Pick up the Tip.” This offer allows cardholders 20% back as a statement credit and up to $100 on dining purchases at US restaurants.
What's Driving This Trend
- Luxury Credit Cards
- Innovative design and benefits on luxury credit cards for high-end customers.
- Metal Credit Cards
- Metal construction as a luxury feature on high-end credit cards that benefits aesthetic and tactile senses.
- Dining Rewards Credit Cards
- Special discounts, bonuses and rewards tailored specifically to dining experiences.
Who This Affects Most
- Credit Cards
- Disruptive innovation opportunities could be introducing more luxury design or contactless payment options on credit cards.
- Luxury Goods Industry
- Creating luxury credit cards with outstanding rewards tailored specifically to the high-end consumers' needs would be an opportunity for disruptive innovation.
- Restaurant Industry
- Collaborating with Credit card companies to offer special dining experiences and rewards would be an opportunity for innovation in the restaurant industry.
