Metal credit cards are not only luxurious but also sustainable, as Delta proves with the limited-edition versions of its SkyMiles Reserve and Reserve Business American Express cards. These contactless credit cards are the first of their kind to be made with recycled aircraft metal; these credit cards feature 25% metal from a retired Boeing 747 Jumbo Jet (Delta Ship #6307.)
The cards are paired with a welcome kit that connects cardholders to an augmented reality experience for learning more about the history of the aircraft and how the card was manufactured. As Delta describes, "Delta Ship #6307 holds special meaning for many Delta customers and employees; this aircraft has provided transport to US service men and women, evacuated travelers from Florida during Hurricane Irma, united families and friends and transported travelers to bucket-list destinations all over the globe.”
Why This Trend Is Growing
- Recycled Metal Cards
- The use of recycled metal in luxury and sustainable products presents an opportunity for eco-friendly innovations.
- Augmented Reality Experiences
- Connecting products to an engaging augmented reality experience can improve user experience and create a unique selling point.
- Memory-infused Products
- Incorporating meaningful history or stories into products adds an emotional value that can increase brand loyalty.
Industries Being Reshaped
- Financial Services
- The financial services industry can innovate by incorporating sustainable materials into premium products.
- Technology
- Innovations in augmented reality technology can be applied to a variety of industries to enhance user experience.
- Travel and Tourism
- Memory-infused products and experiences can appeal to travelers seeking more emotional and meaningful travel experiences.
