Part of the fun of opening a Christmas cracker is not knowing what's inside but this year, Fever-Tree created a pop-up experience in John Lewis stores that lets customers assemble their own custom crackers for Christmas.
At the in-store pick and mix stations, consumers have the chance to put together their own G&T-filled Christmas crackers. When it comes to deciding on the products to include, consumers will be able to sample different gin and tonics to settle on the perfect pairing. Fever-Tree's own premium tonics will be showcased alongside gin brands like Hendrick’s, Edinburgh Gin and Slingsby Rhubarb Gin, with the option to purchase individual crackers or festive sets of four. To help consumers confidently make a selection, Fever-Tree brand ambassadors will be available on-site to share their expertise.