Discount retailer Target's 'Smartly' is a newly launched brand that gives consumers access to a wide range of beautifully designed, budget-friendly home essentials and personal care products, most of which are priced at less than $2. Target describes that "Smartly products cost approximately 70% less than similar products from national brands."
The range of items available through Smartly includes more than 70 everyday staples, including everything from body lotions and paper plates to razor blades.
When it comes to buying everyday products and saving money, consumers are often forced to make purchases in large quantities but Smartly acknowledges that not all consumers have the luxury of extra space to store bulk goods—as such, the low-cost products are sold as singles and in small multi-packs.
Low-Cost Essential Brands
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