'Weezie' is a Direct-to-Consumer Start-Up That Sells High-Quality Towels
Laura McQuarrie — October 9, 2018 — Art & Design
References: weezietowels & fastcompany
In the same way that some disruptive direct-to-consumer brands have completely changed the way consumers purchase everything from mattresses to eyeglasses, Weezie is a start-up that makes high-quality towels easily accessible to web shoppers—particularly Millennials.
Weezie sets itself apart by sharing towels made in Portugal from long-staple organic cotton, which can be customized with initials if desired. The brand currently sells a range of white towels in washcloth, hand and bath towel sizes, as well as a pair of dark Makeup Towels that can be embroidered with fun details like eyelids or the words "Stain Me."
As well as being able to purchase a range of individual styles as needed, consumers may also opt for Weezie's Starter Pack, which helps to instantly refresh one's bathroom with a fresh, design-centric towel set.
Weezie sets itself apart by sharing towels made in Portugal from long-staple organic cotton, which can be customized with initials if desired. The brand currently sells a range of white towels in washcloth, hand and bath towel sizes, as well as a pair of dark Makeup Towels that can be embroidered with fun details like eyelids or the words "Stain Me."
As well as being able to purchase a range of individual styles as needed, consumers may also opt for Weezie's Starter Pack, which helps to instantly refresh one's bathroom with a fresh, design-centric towel set.
Trend Themes
1. Direct-to-consumer Brands - Disruptive innovation opportunity: Create a direct-to-consumer brand that offers high-quality products in a convenient and customizable way.
2. Customization - Disruptive innovation opportunity: Develop a platform that allows customers to personalize everyday products, like towels, with unique designs or initials.
3. Design-centric Towel Sets - Disruptive innovation opportunity: Design and sell towel sets that not only provide functionality but also add a design-forward element to the bathroom.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Build an e-commerce platform that caters specifically to high-quality, customizable products like towels.
2. Home Furnishings - Disruptive innovation opportunity: Introduce innovative home furnishings that focus on enhancing both style and functionality, like towels with unique designs.
3. Textile Manufacturing - Disruptive innovation opportunity: Explore sustainable and organic textile manufacturing processes to create high-quality products, such as towels made from organic cotton.
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