Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Weezie' is a Direct-to-Consumer Start-Up That Sells High-Quality Towels

 - Oct 9, 2018
References: weezietowels & fastcompany
In the same way that some disruptive direct-to-consumer brands have completely changed the way consumers purchase everything from mattresses to eyeglasses, Weezie is a start-up that makes high-quality towels easily accessible to web shoppers—particularly Millennials.

Weezie sets itself apart by sharing towels made in Portugal from long-staple organic cotton, which can be customized with initials if desired. The brand currently sells a range of white towels in washcloth, hand and bath towel sizes, as well as a pair of dark Makeup Towels that can be embroidered with fun details like eyelids or the words "Stain Me."

As well as being able to purchase a range of individual styles as needed, consumers may also opt for Weezie's Starter Pack, which helps to instantly refresh one's bathroom with a fresh, design-centric towel set.