Sophisticated Outdoorsy Fashion Lines

Reserved Taps into the Modern Day Sensibilities of Warsaw

Reserved is a Poland-based retailer and for its Fall/Winter 2018 capsule, the company is embracing outdoorsy fashion. Tentatively dubbed 'Re.Design,' the silhouettes in the collection prove to be incredibly fashion-forward and cozy — this includes items like an extravagantly oversized scarf. The elegant approach to tailoring allows for the garments to be appropriated for urban environments. In addition, the overall aesthetic and quality make the offerings the perfect go-to pieces for an afternoon hike.

For its 'Re.Design' capsule, Reserved embraced a wide range of outdoorsy fashion inspirations. For example, the retailer extracted style-minded elements from 60s-era ski outfits. The silhouettes are reinterpreted with a mindful consideration of contemporary design.

As the collection pays homage to the "energy and creativity of modern-day Warsaw," the stylish offerings also carry a distinct Eastern European aesthetic.

Outdoorsy Fashion
The 'Re.Design' capsule from Reserved embraces a wide range of outdoorsy fashion inspirations, providing opportunities for creating innovative and stylish outdoor apparel and accessories.
Contemporary Design
Reserved reinterprets 60s-era ski outfits with a mindful consideration of contemporary design, opening up possibilities for creating fashion-forward and modern apparel.
Eastern European Aesthetic
The stylish offerings of the 'Re.Design' capsule from Reserved carry a distinct Eastern European aesthetic, presenting opportunities for incorporating unique cultural influences into fashion designs and marketing strategies.

Industries Being Reshaped

Apparel
The 'Re.Design' capsule from Reserved provides opportunities for innovative and cozy outdoor apparel and accessories, catering to the growing demand for fashionable and functional clothing.
Fashion Retail
Reserved's incorporation of outdoorsy fashion in their 'Re.Design' capsule opens up opportunities for fashion retailers to tap into the trend and offer stylish outdoor clothing options to customers.
Fashion Design
The 'Re.Design' capsule from Reserved, with its reinterpretation of 60s-era ski outfits and incorporation of contemporary design elements, presents opportunities for fashion designers to create unique and trend-setting garments.
SCORE
3.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 48%
Freshness 8%

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