Sustainable fashion brand ARKET has unveiled its new 'Nordic Outdoors' collection and it is chock-full of hiking-inspired looks designed for both everyday urban wear as well as deep wilderness exploration. In celebration of ARKET's Swedish roots, the new collection was launched with an extensive lookbook shot in the mountainous landscapes of Jamtland.
The newly launched capsule includes a wide range of looks that work to solidify the brand's reputation for producing fashionable -- but minimally designed -- pieces that favor practicality. Natural wool fleeces, recycled polyester raincoats, quilted overshirts, straight-cut pants, wool caps, and lightweight tops are all offered in mostly neutral-toned colors.
In addition, the collection includes several sustainable footwear alternatives including bulky leather boots, and high-performance sneakers, which present in similarly subdued yet stylish designs.
Image Credit: ARKET
Key Themes Behind This Trend
- Winter Hiking Apparel
- Opportunity for sustainable fashion brands to release collections focusing on practical and fashionable winter apparel for outdoor activities.
- Sustainable Footwear Alternatives
- Opportunity for innovative and eco-friendly footwear brands to create hiking shoes that prioritize both durability and style.
- Minimalistic Design
- Opportunity for fashion brands to release collections that prioritize minimalistic and practical designs while still being fashionable.
Where This Applies
- Sustainable Fashion
- The fashion industry can focus on sustainability by using recycled materials to create outdoor wear.
- Footwear Industry
- Footwear industry can tap into the demand for eco-friendly, durable and fashionable hiking boots for urban and outdoor adventures.
- Outdoor Gear Industry
- There is an opportunity for outdoor gear companies to collaborate with sustainable fashion brands and expand their product range by introducing minimalist designs with eco-friendly materials.
