Neutral Water-Resistant Fall Capsule

Afield Out Continues to Launch Muted Designs for FW21

Californian-based fashion label Afield Out on a new collection designed for the Fall/Winter 2021 season. It features outdoor-friendly designs that come from a versatile angle. The root of the designs stems from muted options and minimal designs. The outerwear options are finished with graphic-treated designs that are functional and comfortable throughout the season.

One of the standout options in the seasonal collection includes the quilted down coat with water-resistant capabilities. It features a stark black colorway at the base foundation and is detailed with a variety of different hand-stitching patches in black and white on the left side of the design. The capsule also features a warm puffer coat that is finished in a militaristic green palette.

Image Credit: Afield Out

Muted Outdoor-friendly Design
Opportunity to innovate by creating more outdoor-focused clothing with minimal, muted designs that still offer practicality and style.
Water-resistant Outerwear
Innovation opportunity to create functional outerwear designs that feature added weather-resistant capabilities, such as waterproofing or quick-dry materials.
Quilted Down Coat
Opportunity to innovate by expanding on the quilted down coat style, potentially adding unique design elements and colorways to differentiate from other options on the market.

Who This Affects Most

Outdoor Clothing and Gear
Opportunity to expand the market for outdoor-focused clothing and gear that emphasizes minimal design and practicality.
Fashion and Apparel
Innovation opportunity to incorporate water-resistant and weatherproofing technologies into fashion and apparel designs, creating stylish yet functional pieces.
Sportswear and Athleisure
Opportunity to expand sportswear and athleisure lines by incorporating more practical, outdoor-friendly design elements and added weather-resistance features.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 5%
Freshness 11%