Ba&sh's New NYC Store Lets Shoppers Borrow Clothing for the Weekend
Laura McQuarrie — October 17, 2018 — Business
References: ba-sh & thecurrentdaily
Ba&sh, a French fashion label that offers styles that it describes as "effortlessly Parisian," recently opened an experiential store in New York City that doubles as a "dream closet" for shoppers. As well as being able to purchase the label's chic apparel from the store, consumers can also take advantage of a unique—and completely complimentary—clothing rental service that lets them borrow clothing pieces for the weekend.
In the same way that a consumer might borrow an article of clothing from a friend, this Ba&sh store lets customers borrow clothes at no cost every Friday between 5-7PM, so long as the products are returned by Monday at 7PM.
As well as encouraging consumers to get familiar with its brand in this way, Ba&sh will be hosting events like monthly supper clubs that encourage guests to bring a friend.
In the same way that a consumer might borrow an article of clothing from a friend, this Ba&sh store lets customers borrow clothes at no cost every Friday between 5-7PM, so long as the products are returned by Monday at 7PM.
As well as encouraging consumers to get familiar with its brand in this way, Ba&sh will be hosting events like monthly supper clubs that encourage guests to bring a friend.
Trend Themes
1. Clothing Rental Services - Fashion brands can explore offering complimentary clothing rental services to attract customers and promote their brand identity.
2. Experiential Retail - Retail stores can create immersive experiences like dream closets and supper clubs to engage customers and foster a sense of community.
3. Sharing Economy - Businesses can take advantage of the sharing economy trend by offering rental services that allow consumers to try products before they buy.
Industry Implications
1. Fashion Retail - Clothing brands and retailers can offer complimentary clothing rental services to differentiate themselves from competitors and attract new customers.
2. Hospitality - Hotels and resorts can provide their guests with rental services for clothing and other travel-related items to enhance their stay experience.
3. Technology - Tech companies can develop platforms for clothing and other item rental services that connect consumers with retailers and promote sustainability.
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