Daylesford Creates a Modular & Aesthetic-Forward Display
Kalina N — October 2, 2018 — Art & Design
References: themarketingworks.eu & retaildesignblog.net
Daylesford creates a stunning and attention-captivating magnetic display to showcase the brand's organic handcare range. Cleverly dubbed 'Magnetik,' the design-forward arrangement effortlessly inserts itself in point-of-sale moments.
The secret behind Daylesford's ultra-stylish magnetic display is that it is completely reconfigurable, allowing the option for adjustments based on in-store usage and product demands. The system includes magnetic shelf clamps that can be mounted on integrated tracks. These mechanical components are concealed by a chic fabric with graphics. The result is an elegant "floating product display."
Designed by The Marketing Works, Magnetilk is a clever addition to the in-store experience as it is not only functional but has aesthetic value as well. While the integrated LED Lightbox draws the eye, the magnetic display's reconfigurable system assures a degree of immense versatility.
Photo Credits: Tom Sebastiano
The secret behind Daylesford's ultra-stylish magnetic display is that it is completely reconfigurable, allowing the option for adjustments based on in-store usage and product demands. The system includes magnetic shelf clamps that can be mounted on integrated tracks. These mechanical components are concealed by a chic fabric with graphics. The result is an elegant "floating product display."
Designed by The Marketing Works, Magnetilk is a clever addition to the in-store experience as it is not only functional but has aesthetic value as well. While the integrated LED Lightbox draws the eye, the magnetic display's reconfigurable system assures a degree of immense versatility.
Photo Credits: Tom Sebastiano
Trend Themes
1. Reconfigurable Displays - The trend of reconfigurable displays presents opportunities to create flexible and adaptable in-store experiences.
2. Magnetic Shelf Clamps - The use of magnetic shelf clamps opens up possibilities for innovative product displays and arrangement.
3. Integrated LED Lightbox - The integration of LED lightboxes in displays offers a visually captivating way to draw attention to products.
Industry Implications
1. Retail - The retail industry can capitalize on reconfigurable displays to enhance the in-store shopping experience.
2. Consumer Goods - Consumer goods companies can explore the use of magnetic shelf clamps for creative and eye-catching product presentations.
3. Design and Marketing - The design and marketing industry can leverage the integration of LED lightboxes in displays to create visually stunning brand experiences.
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