High-end skincare and beauty brand SK-II opened a Smart Store in Shanghai, China that offers plenty of inventive new ways for consumers to interact with and purchase products.
Upon entering the high-tech Smart Store, consumers will be faced with a large-scale digital wall called 'The Art of You.' At this wall, people are able to create a personal piece of art by posing in front of the display. When it comes to shopping, consumers use smart bracelets so that they may effortlessly make purchases with simple gestures.
Some of the other technologies that can be found in SK-II's Smart Store include facial recognition, artificial intelligence and interactive skin analysis stations, all for the purpose of offering highly customized, engaging and immersive shopping experiences.