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Balance Builds Its Business Around Simplicity & Style

 - Oct 25, 2018
References: balanceswim
Balance is a label that provides the consumer with chic, comfort-focused minimalist swimwear. The product is mindfully developed to fit "all lifestyles and bodies." With an open-minded approach to design and with consideration for the people that will be wearing the piece, Balance pairs its offerings with "guided meditations to help [one] develop lasting self-love habits." Individuals can play these prior to trying the product on. This is a clever attempt for the company to extend itself and really make a difference that empowers its customer.

The guided meditation add-on to the minimalist swimwear gives Balance a voice and it attempts to alleviate the anxieties of trying on swimsuits. It is about celebrating the body and embracing it in its entirety in a healthy and relaxed manner.