A Reese's Vending Machine Lets You Trade Bad Candy for Reese's
Katherine Pendrill — October 30, 2018 — Marketing
References: delish
If you've ever wished you could exchange some bad Halloween candies for Reese's, now you can thanks to the new Reese's vending machine. With 90% of Americans saying "they have traded or wish they could have traded their unwanted candy on Halloween," the new machine is clearly meeting a major demand.
The new Reese's vending machine is a "candy converter" that allows you to swap your unwanted Halloween treats for Reese's Peanut Butter Cups. While the name suggests you might have to pay for the service, the machine is actually free to use, with the company planning on giving away up to 10,000 cups.
While the mouth-watering vending machine originally made its debut at the Tarrytown Annual Halloween Parade, the candy converter will be headed to NYC to help New Yorkers kick bad candy to the curb.
Image Credit: Reese's.
The new Reese's vending machine is a "candy converter" that allows you to swap your unwanted Halloween treats for Reese's Peanut Butter Cups. While the name suggests you might have to pay for the service, the machine is actually free to use, with the company planning on giving away up to 10,000 cups.
While the mouth-watering vending machine originally made its debut at the Tarrytown Annual Halloween Parade, the candy converter will be headed to NYC to help New Yorkers kick bad candy to the curb.
Image Credit: Reese's.
Trend Themes
1. Candy-exchanging Machines - The introduction of candy-exchanging machines presents opportunities for businesses to innovate and offer a convenient way for consumers to trade unwanted candies for desirable ones.
2. Demand for Halloween Candy Exchange - The high demand for Halloween candy exchange indicates an opportunity for businesses to create more vending machines or services that cater to this consumer need.
3. Free Candy Swapping Services - The popularity of free candy-swapping services highlights the potential for disruptive innovation in vending machine technology and the candy industry.
Industry Implications
1. Vending Machine Industry - The introduction of candy-exchanging machines presents an opportunity for the vending machine industry to develop new products or upgrade existing ones to cater to the Halloween candy exchange market.
2. Confectionery Industry - The demand for Halloween candy exchange indicates an opportunity for companies in the confectionery industry to develop targeted marketing strategies and create new products to meet consumer preferences.
3. Retail Industry - The popularity of free candy-swapping services provides an opportunity for the retail industry to collaborate with candy brands and offer innovative promotions or events to attract customers.
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