15 Hyper-Targeted Cookbook Options

From Rapper-Approved Cookbooks to Peanut Butter Cup Cookbooks

The culinary field is ever-expanding, so are the cookbook options available to consumers. So long as new and innovative ingredients capture the attention of chefs, there can never be a dull moment for one's taste buds. This collection of hyper-targeted cookbooks is a great example of how diverse the field can get. The publication can be centered around a certain product — Reese's beloved peanut butter cups, or a specific ingredient. A great example of the latter is the exponential growth in the popularity of cannabis which has motivated the release of publications like 'Edibles: Small Bites for the Modern Cannabis Kitchen.'

Other cookbook options include the futurist recipes by IKEA's innovation lab, a hearty collaboration between Martha Stewart and Snoop Dogg and more. Beyond the instruction for dish preparation, the publications also feature some other important educational information.

SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 64%
Freshness 9%

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