This New York Times Cookbook Was Created Personally By Readers
Justin Lam — July 27, 2018 — Marketing
References: fastcompany & eater
The newest issue of the New York Times cookbook takes a drastic change from the first and includes a more personal touch for any budding chef. Within the cookbook are recipes from longtime editors like Marian Burros, Martha Rose Shulman and Julia Moskin, as well as new recruits like Colu Henry and Alison Roman. However, instead of including curated recipes by an editor, this issue of the New York Time cookbook can be built and curated by readers.
This will be the first personalized collection from the New York Times store and joins a short list of customizable cookbooks. Before readers purchase the New York Times cookbook, they will be asked to choose seven chapters ranging from “vegetable sides” to “sheet-pan wonders.” Eight recipes can be added to a chapter and the New York Times will add custom dedication pages.
Image Credit: Liz Clayman/New York Times
This will be the first personalized collection from the New York Times store and joins a short list of customizable cookbooks. Before readers purchase the New York Times cookbook, they will be asked to choose seven chapters ranging from “vegetable sides” to “sheet-pan wonders.” Eight recipes can be added to a chapter and the New York Times will add custom dedication pages.
Image Credit: Liz Clayman/New York Times
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