New York Times Cooking Introduces Cookie Getaways
Grace Mahas — November 17, 2022 — Marketing
References: thereset.club & thereset.club
NYT Cooking officially launched the Cookie Getaways with stays in Catskills, NY and Palm Springs, CA, curated for cookie lovers. The bespoke rental homes have kitchens designed for baking and come fully stocked with the ingredients for Cooking’s new holiday cookie recipes coming to life this December, plus popular cookie recipes from past years.
“I have the delicious job of overseeing the creation of our annual holiday cookie recipes by our talented team of professional recipe developers. It’s a true joy to share these recipes and I look forward to seeing how Cooking bakers come together to make cookies with us this December,” said Genevieve Ko, deputy editor, New York Times Cooking.
For those who can't spend the night, New York Times Cooking is offering to "bring the cookie magic to you." Simply share a photo or video of a New York Times Cooking recipe you’re baking this holiday season with the hashtag #NYTHolidayBaking and #sweepstakes on Instagram, Twitter or TikTok. Five random winners will be selected to receive a cookie baking kit of nearly $1,000 in value.
“I have the delicious job of overseeing the creation of our annual holiday cookie recipes by our talented team of professional recipe developers. It’s a true joy to share these recipes and I look forward to seeing how Cooking bakers come together to make cookies with us this December,” said Genevieve Ko, deputy editor, New York Times Cooking.
For those who can't spend the night, New York Times Cooking is offering to "bring the cookie magic to you." Simply share a photo or video of a New York Times Cooking recipe you’re baking this holiday season with the hashtag #NYTHolidayBaking and #sweepstakes on Instagram, Twitter or TikTok. Five random winners will be selected to receive a cookie baking kit of nearly $1,000 in value.
Trend Themes
1. Cookie Getaways - Travel and hospitality companies can create their own cookie-themed travel packages catering to avid bakers and foodies.
2. Bespoke Kitchens - Home builders and designers can incorporate bespoke kitchens for specific themes like baking to appeal to the growing number of home cooks.
3. Social Media Promotions - Brands can run social media campaigns with hashtag contests to promote their products and services during holiday season.
Industry Implications
1. Hospitality - Hotels and resorts can offer personalized baking experiences and amenities to attract guests seeking unique holiday experiences.
2. Real Estate - Real estate developers and agents can market homes with specialized kitchens as premium features to attract home buyers seeking lifestyle-focused properties.
3. Food and Beverage - Food and beverage companies can leverage social media promotions during the holiday season to increase brand awareness and engage with customers.
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