Those with a sweet tooth can look forward to enjoying a variety of new flavors and textures from Hershey's Halloween candy bars this year, as well as remixed versions of their favorite treats from the brand. The new chocolate products prominently feature wrappers with images of vampires and witches, and introduce ghoulish new versions of classic treats that people love eating during October and beyond.
The all-new Reese's Franken-Cups have the same milk chocolate and peanut butter pairing as ever but now with a "franken-green crème" and snack, standard and large bar sizes. Playing off the white color of its Cookies 'N' Crème product, Hershey is introducing Cookies 'N' Crème Fangs that can be used to create spooky and toothy selfies.
Image Credit: Hershey
Hershey's Halloween Chocolates Feature Witches, Vampires & Monsters
1. New Halloween Flavors - The introduction of ghoulish new versions of classic treats offers an opportunity for companies in the confectionery industry to experiment with unique and innovative flavors for Halloween.
2. Playful Candy Bar Branding - The use of wrappers featuring images of vampires, witches, and monsters opens up possibilities for creative and interactive branding strategies in the candy industry.
3. Halloween Themed Selfie Treats - The creation of Cookies 'N' Crème Fangs provides an opportunity for companies to tap into the growing trend of social media-driven marketing by offering Halloween-themed treats specifically designed for selfie enthusiasts.
1. Confectionery - The confectionery industry can leverage the trend of introducing ghoulish versions of classic treats by developing unique and innovative Halloween flavors to attract consumers.
2. Candy - The candy industry can capitalize on the playful branding trend by creating interactive packaging designs featuring Halloween-inspired characters, attracting the attention of consumers looking for fun and festive treats.
3. Social Media Marketing - The growing trend of social media-driven marketing can be utilized by confectionery companies to promote Halloween-themed treats like Cookies 'N' Crème Fangs, targeted towards selfie enthusiasts seeking unique and shareworthy experiences.