UNREAL chocolate has announced two new product offerings ahead of Halloween to provide trick-or-treaters with a free-from way to indulge their sweet tooth this season.
The products include the brand's Dark Chocolate Peanut Butter Cups and Dark Chocolate Coconut Bars, which are both packaged in individual servings to make them simple for consumers to give out on Halloween night. Each of the products are crafted with a low-sugar recipe that only uses simple ingredients with a clean profile.
The new UNREAL chocolate Halloween products are available for purchase from Whole Foods locations on a nationwide basis for a limited time only. The products speak to the changing nature of consumer diet and lifestyle preferences as well as seasonal traditions related to food.
Why This Trend Is Growing
- Free-from Halloween Candy
- Opportunity for confectionery brands to provide a healthier and allergen-free way for trick-or-treaters to enjoy sweets on Halloween night.
- Low-sugar Treats
- Opportunity for food manufacturers to create low-sugar treats that still satisfy the craving for sweetness.
- Clean-ingredient Products
- Opportunity for brands to capitalize on the growing trend of consumers seeking products made with simple and clean ingredients.
Industries Being Reshaped
- Confectionery
- Opportunity for confectionery brands to meet the demand for healthier and allergen-free Halloween candy.
- Food Manufacturing
- Opportunity for food manufacturers to innovate and create healthier treats with less sugar.
- Natural and Organic Foods
- Opportunity for natural and organic food brands to expand their product lines to offer more clean-ingredient snacks and treats.
