Costume contests generally offer small prizes but Chipotle's Halloween costume contest promises to reward the winner with a year of free 'booritos'. Running on Instagram, the contest simply requires users to upload a picture of themselves in a costume at a Chipotle restaurant with the @Chipotle tag. From there, eight finalists will be selected and will have their photos shared on Chipotle's Instagram story, with the winner being the person to receive the most votes from Chipotle's fans.
In addition to the free 'booritos' contest, Chipotle will also be offering its menu items for just $4 to anyone who orders while in costume. Both these initiatives showcase Chipotle's engagement with customers as they reward fans choosing to celebrate the horror-themed Holiday.
Image Credit: Chipotle