Costume contests generally offer small prizes but Chipotle's Halloween costume contest promises to reward the winner with a year of free 'booritos'. Running on Instagram, the contest simply requires users to upload a picture of themselves in a costume at a Chipotle restaurant with the @Chipotle tag. From there, eight finalists will be selected and will have their photos shared on Chipotle's Instagram story, with the winner being the person to receive the most votes from Chipotle's fans.
In addition to the free 'booritos' contest, Chipotle will also be offering its menu items for just $4 to anyone who orders while in costume. Both these initiatives showcase Chipotle's engagement with customers as they reward fans choosing to celebrate the horror-themed Holiday.
Image Credit: Chipotle
What Makes This Trend Stand Out
- Halloween Costume Contests
- Businesses can offer larger prizes and incentives to engage customers in holiday-themed contests.
- User-generated Content Campaigns
- Brands can encourage user-generated content on social media platforms to increase engagement and improve brand awareness.
- Customer Rewards Programs
- Businesses can retain and attract customers with rewards programs that offer exclusive benefits and incentives.
Sectors Adopting This
- Fast Food Industry
- Fast food chains can incentivize customers with rewards programs and holiday themed promotions to increase sales and customer retention.
- Social Media Industry
- Social media platforms can offer integrations and tools to brands looking to implement user-generated content campaigns as part of their marketing strategy.
- Retail Industry
- Retailers can offer rewards and exclusive benefits to customers as part of their loyalty program to increase customer engagement and retention.
