Freixenet offers consumers a diverse and interdisciplinary opportunity for brand interaction through a Halloween-inspired makeover experience. The company is a leading manufacturer in the production of Cava — a Spanish sort of sparkling wine that is similar to champagne.
In 2018, Freixenet is partnering up with blow-dry bar Duck & Dry for a boozy Halloween special that will prepare consumers for their themed parties but will also give them the chance to relax and interact with Freixenet's product. The makeover experience is taking place at Duck & Dry's Oxford Street salon in London. The looks range from Westworld's Dolores and an authentic Day of the Dead look to Warrior Temptress hairstyles and angel halo-style braids with glittery thorn crowns. The makeup experience includes two glasses of Freixenet's Cordon Negro, as well as some snacks.