Marmite has introduced a number of special-edition packaging designs that draw attention to the fact that it makes a breakfast spread that is either loved or hated by people—and its newest seasonal release introduces limited-edition packages for Halloween for the polarizing condiment.
For just a few weeks this October, the collectible Marmite jars are available in 'Trick' and 'Treat' editions that can be easily ordered online and personalized to either "petrify a Marmite hater" or "spoil a Marmite lover." While the spooky, green-hued Trick Marmite packaging is touted as a "poison," the Treat Marmite jar is branded as a "potion" with a rosy pink label that crafts an entirely different image around the same product.
With a heightened demand for personalized packaging, brands are finding fun ways to engage consumers, boost sales and build customer loyalty.
Spooky Condiment Packaging
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Emotion-Detecting Condiment Apps
Personalized Bean Cans
Disposition Test Kits
Festive Snack-Filled Baubles
Gold-Plated Condiment Jars