Technology undoubtedly plays a part in creating some of the truly terrifying frights at any haunted house experience but Google is launching a next-gen Halloween attraction in Tokyo that heavily relies on its voice assistant.
To access the house, visitors will need to consult Google's voice assistant via the Android or iOS app and speak the phrase "Obakeyashiki ni Tsuretette" as best they can. If Google Assistant recognizes one's attempt as valid, it will connect users to another "ghost assistant" with details on accessing the house.
The haunted house experience from Google is being offered from August 25th to September 2nd, with the design of the haunted house changing frequently to offer new experiences to different visitors. Fortunately for those who are curious about the experience but wary of being scared, what Google has created has been described as the "world’s cutest haunted house."
Key Themes Behind This Trend
- Voice-activated Experiences
- Opportunity for businesses to enhance consumer experiences and engagement through voice-activated technology in various industries.
- Interactive Haunted Attractions
- Potential to revolutionize the haunted house industry by incorporating interactive elements and immersive storytelling.
- Changing Experiences
- Growing trend of offering dynamic and evolving experiences to attract repeat visitors and keep the novelty factor high.
Where This Applies
- Theme Parks
- Potential for theme parks to integrate voice-activated technology and create interactive haunted attractions as a unique selling point.
- Entertainment
- Opportunity for the entertainment industry to explore interactive and immersive experiences that incorporate voice-activated technologies for increased audience engagement.
- Tourism and Hospitality
- Potential for the tourism and hospitality industry to offer changing and dynamic experiences, like the haunted house, to attract and retain customers.
