To help its fans celebrate the season in a tasty way, Krispy Kreme launched a fun and festive donut for Halloween that resembles a mummy character.
The treat itself takes the form of a crème-filled yeast donut, which is topped with white icing that is drizzled in a way that looks like a mummy's gauze wrap and a sugary pair of peeping eyeballs.
The sweet and spooky treat offers a fun variation on previously released Halloween donuts from Krispy Kreme, which have included everything from smiling pumpkins to monsters and other ghoulish beings. Over the past year or so, consumers have become increasingly fixated on the aesthetics of food and beverage products in the age of social media and a desire to share their eye-catching eats.
Mummified Halloween Donuts
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