The McDonald's Trick. Treat. Win! game is set to offer consumers a new reason to get into their nearest location this Halloween, so the brand decided to get patrons in the mood for the holiday with a spooky design aesthetic at its Chicago flagship restaurant.
The design stunt features the modern restaurant completely transformed into a spooky spot for patrons to pick up their favorite menu items and boasts a 1,630 square foot LED display for creepy light shoes. The design also features tombstones dedicated to the brands discontinued products as a tongue-in-cheek way to convey a sense of humor to consumers.
The flagship restaurant makeover will perform a nightly show starting at 7pm and playing twice an hour until 10pm until October 31 when the McDonald's Trick. Treat. Win! game promotion ends.
Image Credit: McDonald’s