Burger King's Halloween ad is once again spoofing McDonald's, by summoning the ghost of Ronald McDonald in a Bloody Mary-style ad spot. Most adults can remember standing in front of a bathroom mirror, repeating 'Bloody Mary' three times and waiting for a ghostly encounter. Burger King was inspired by the child's tale, and re-imagined it to celebrate the season, while doing what the brand does best - mocking one of its top competitors.
In the ad, viewers can see an upcoming stunt in which the chain installed two-way voice-activated smart mirrors in their stores throughout Denmark and Sweden. When the customer says "Cancelled Clown" three times, the lights turn off, and a terrifying resurrected clown appears in the mirror, stunning the customer.
Image Credit: Burger King / INGO Stockholm