Wendy's Halloween Drive-Thru Has Been Dubbed 'The Scare-Thru'
Ellen Smith — October 31, 2020 — Marketing
Wendy's Halloween drive-thru is a three-day event which is bringing back a little bit of seasonal excitement consumers lost due to social distancing regulations. While the spooky holiday may look a little different, it isn't cancelled. Brands like Wendy's are coming up with creative ways to interact with consumers while leveraging the season.
The scare-thru experience invites consumers to drive into an inflated path way that leads groups through a variety of terrifying scenes. Some of the scenes include a skeleton dinner party, a bubbling cauldron and haunted scare crows. All of this will eventually lead consumers to the drive-thru window, where they can receive their order. The first 5,000 guests will receive a free 'Boo Book' which arrives with Frosty coupons.
Image Credit: Jordan Strauss for Wendy's
The scare-thru experience invites consumers to drive into an inflated path way that leads groups through a variety of terrifying scenes. Some of the scenes include a skeleton dinner party, a bubbling cauldron and haunted scare crows. All of this will eventually lead consumers to the drive-thru window, where they can receive their order. The first 5,000 guests will receive a free 'Boo Book' which arrives with Frosty coupons.
Image Credit: Jordan Strauss for Wendy's
Trend Themes
1. Drive-thru Experiences - Creating immersive drive-thru experiences that engage consumers in a unique and fun way.
2. Seasonal Interactions - Finding innovative ways to connect with consumers during specific seasons or holidays, even during times of social distancing.
3. Creative Brand Engagement - Developing unique and memorable experiences that allow brands to interact with consumers in a creative and impactful manner.
Industry Implications
1. Fast Food - Fast food chains can leverage drive-thru experiences to enhance customer engagement and attract new customers by offering themed events.
2. Entertainment - The entertainment industry can explore drive-thru experiences as a way to provide unique and immersive experiences, such as haunted attractions or interactive shows.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop creative and interactive drive-thru experiences to connect with consumers and promote their products or services.
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