In the world of marketing, retargeted ads are commonly used to keep the a brand top-of-mind to consumers who did not convert into customers upon seeing an ad. This can be an incredibly invasive form of advertising, but Svedka Vodka is now playing with this concept in a fun way for Halloween by introducing "cursed" ads that follow users around.
The 'Banner Ad Curse' campaign first introduces consumers to cocktail recipes in pre-roll ads and on their social feeds. When consumers aim to get more information about these videos, they are suddenly directed to a video that chillingly explains: "You're now cursed," and a series of "hellish ads" will be presented based on one's location, preferences and browsing habits.
To break the curse, users are to share clickbait articles like "Are Svedka Cocktails Part of a Curse?" which will pass the curse on to another in one's online network.
What's Driving This Trend
- Retargeted Ads
- Using retargeted ads to keep a brand top-of-mind with consumers presents opportunities for personalized and persistent advertising.
- Interactive Ad Campaigns
- Creating interactive ad campaigns that engage users and provide a unique and memorable experience can enhance brand visibility and consumer engagement.
- Viral Marketing
- Using clickbait articles and social sharing to spread a campaign can generate buzz and increase brand reach.
Who This Affects Most
- Alcohol & Spirits
- The alcohol industry can utilize disruptive advertising techniques, such as cursed ads, to captivate and engage consumers in unique ways.
- Digital Marketing
- The digital marketing industry can benefit from embracing interactive and personalized ad campaigns that break traditional advertising norms.
- Media & Entertainment
- The media and entertainment industry can leverage viral marketing tactics, like clickbait articles, to create buzz around new releases and engage audiences.
