Health-Conscious Halloween Candy

The 'Spookies' Treats are Vegan, Nut-Free, and Kosher

In an effort to combat the typically unhealthy Halloween candy that's usually given out during the holiday, the owner of Toronto's New Moon Kitchen, Eden Hertzog, created 'Spookies.'

Vegan, nut-free, and kosher, the treats can be consumed by virtually any child, and parents can feel good about what they're eating. As a mom, Hertzog started packaging and giving out her 'Spelt Chocolate Chip Cookies' when she decided that Halloween could be both fun and healthy for the kids involved, as the traditional treats weren't something she felt comfortable feeding her own kids. In addition to being healthy and accessible to those with dietary restrictions, Hertzog's Spookies are made with ethically sourced ingredients, making them good for both the environment and the consumer.

So far, Hertzog has seen a lot of success for Spookies, showing that there's a clear demand for more healthy options when it comes to Halloween treats.

Health-conscious Halloween Candy
Creating healthier alternatives to traditional Halloween treats.
Vegan, Nut-free, and Kosher Treats
Meeting the needs of children with dietary restrictions.
Ethically Sourced Ingredients
Addressing the growing consumer demand for sustainable and ethical food options.

Who This Affects Most

Food and Beverage
Exploring innovative ways to provide healthier snacks and treats.
Confectionery
Developing new products that cater to specific dietary needs and restrictions.
Sustainability
Finding ways to produce food and treats in an environmentally friendly and ethically responsible manner.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 21%
Freshness 8%

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