This buggy burger with blue buns is a ballsy way to celebrate Halloween. Australian fast food restaurant Huxtaburger will be offering a promotional Halloween burger filled with ants and mealworms in honor of the spookiest holiday of the year. Dubbed the Bugstaburger, the themed hamburger features mold-mimicking blue buns, dehydrated ant mayonnaise and roasted mealworms. The insect burger will also be topped with "all your fave Huxtaburger goodness," which includes lettuce and tomato.
According to the Huxtaburger Facebook page, the Bugstaburger will be available for one day only (Tuesday, October 31st, 2017) at the Huxta CBD location in Melbourne City Center, while supplies last. The blue hued buns will be more accessible as they are being made available at all Huxtaburger stores.
What's Driving This Trend
- Alternative Protein Sources
- The Bugstaburger featuring ants and mealworms highlights the growing trend of using alternative protein sources in food products.
- Creative Food Marketing
- Huxtaburger's Bugstaburger is an example of how companies are using creative, themed promotions to engage customers and generate buzz.
- Sustainable Food Practices
- The Bugstaburger's use of insects as ingredients showcases the trend of incorporating sustainable food practices by utilizing unconventional food sources.
Who This Affects Most
- Fast Food
- The Bugstaburger demonstrates potential for fast food chains to diversify their menu offerings and cater to consumers seeking unique food experiences.
- Food and Beverage
- The creative marketing strategy employed by Huxtaburger with the Bugstaburger can be leveraged by other food and beverage companies to create excitement around new products.
- Sustainable Agriculture
- The insect-based Bugstaburger aligns with the sustainable agriculture industry's mission to explore alternative ways of producing food that have less environmental impact.
