Mr. Kipling worked with Robot Food on the creation of redesigned packaging for its festive Halloween cakes: Chocolate & Slime Slices and Toffee Terror Whirls.
The brand found that it had an opportunity to make itself stand out in an "otherwise stale cake category" within the Australian market and turned to bold, attention-grabbing colors and silhouettes for its refreshed packaging designs. While the slim cake box designs do use some of the most recognizable colors of the season, other seasonal motifs were modernized for a fresh look.
The sophisticated seasonal packaging from Mr. Kipling will resonate with adult consumers who are looking to celebrate the holiday by entertaining, or plan to share the cakes as a hostess gift.
Spooky Cake Boxes
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