Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,612 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,004 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,004 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,612 cutting edge ideas.

Mystery Halloween Candies

HI-CHEW is Introducing a Sweet and Sour Mystery Candy Product

— September 13, 2017 — Lifestyle
For Halloween this year, HI-CHEW is launching an assorted mystery candy product that will surprise and delight consumers.

Inside the all-new Sweet and Sour Mystery Mix, fans will be able to find some of their favorite flavors like Sour Lemon and Green Apple alongside a fourth top-secret flavor. As the "mysterious flavor" listed on the candy bag's package reveals no additional information, fans must wait until Halloween approaches to find out what they can expect to taste if they happen upon this candy.

Across the food industry, brands are embracing the element of surprise. Nabisco recently introduced a limited-edition Mystery Oreo and Burger King launched a promotion that lets consumers surrender their meal choice to chance with its Mystery Burger box.
Trend Themes
1. Assorted Mystery Candy - The popularity of mystery candy products, like the HI-CHEW Sweet and Sour Mystery Mix, shows an opportunity for brands to capitalize on consumers' love for surprise and intrigue in their food choices.
2. Limited-edition Products - The success of limited-edition mystery candy products, such as the Mystery Oreo and Mystery Burger box, highlights the potential for brands to create excitement and anticipation by offering exclusive and unexpected flavors or experiences.
3. Surprise Promotions - Brands, like Burger King, are utilizing surprise promotions to engage consumers and create buzz around their products, presenting an opportunity for businesses to leverage unexpected campaigns to increase customer engagement and brand awareness.
Industry Implications
1. Food and Beverage - The rise of mystery candy products and limited-edition offerings in the food industry suggests a potential disruptive innovation opportunity for brands to create unique and memorable culinary experiences that appeal to consumers' sense of adventure and novelty.
2. Confectionery - Within the confectionery industry, the introduction of mysterious candy flavors indicates a potential shift towards more interactive and playful products, opening doors for companies to innovate by introducing surprise elements and encouraging consumer engagement.
3. Fast Food - Fast food chains, like Burger King, leveraging mystery and surprise promotions demonstrate a disruptive innovation opportunity for businesses in the fast food industry to experiment with unconventional marketing strategies that can drive customer interest and generate buzz.
4.3
Score
Popularity
Activity
Freshness