For Halloween this year, HI-CHEW is launching an assorted mystery candy product that will surprise and delight consumers.
Inside the all-new Sweet and Sour Mystery Mix, fans will be able to find some of their favorite flavors like Sour Lemon and Green Apple alongside a fourth top-secret flavor. As the "mysterious flavor" listed on the candy bag's package reveals no additional information, fans must wait until Halloween approaches to find out what they can expect to taste if they happen upon this candy.
Across the food industry, brands are embracing the element of surprise. Nabisco recently introduced a limited-edition Mystery Oreo and Burger King launched a promotion that lets consumers surrender their meal choice to chance with its Mystery Burger box.