HI-CHEW Fruit Combos Mix Two Flavors to Form New Flavor Experiences
Laura McQuarrie — February 14, 2020 — Lifestyle
References: hichew & prnewswire
There are some kinds of fruits that naturally go well with others and the new HI-CHEW Fruit Combos Mix plays with some of these popular pairings. These chewy candies boast two layers of flavor, so that when they are combined, they form a third experience with the blended flavors.
Biting into the Passion Fruit "chewlet" with a mango-flavored center creates what HI-CHEW calls a Tropical Smoothie, while the fusion of the Creamy Coconut chewy candy with a pineapple center recreates the taste of a Piña Colada. Created with the American consumer in mind, both of these tropically inspired candies tap into the popularity of beverages and offer a fresh new take on HI-CHEW's double-layer appearance.
Image Credit: HI-CHEW
Biting into the Passion Fruit "chewlet" with a mango-flavored center creates what HI-CHEW calls a Tropical Smoothie, while the fusion of the Creamy Coconut chewy candy with a pineapple center recreates the taste of a Piña Colada. Created with the American consumer in mind, both of these tropically inspired candies tap into the popularity of beverages and offer a fresh new take on HI-CHEW's double-layer appearance.
Image Credit: HI-CHEW
Trend Themes
1. Fruit Combination Innovations - Opportunity for confectionery companies to create new fruit combination candies and expand the range of layered flavor experiences for consumers.
2. Beverage-inspired Flavor Mashups - Beverage companies could explore creating new drinks that blend popular flavor pairings to offer fresh and unique flavor experiences for consumers.
3. Layered Flavor Experiences - Candy and snack makers could create products with multiple layers of flavor to offer consumers a more complex taste experience in a single bite.
Industry Implications
1. Confectionery - The confectionery industry can innovate in creating new products that blend fruit flavors and offer a fresh take on double-layered candies.
2. Beverage - Beverage companies can explore creating new drink flavors by mixing popular pairings that offer a novel taste experience for consumers.
3. Snacks - The snack industry can explore creating layered flavor experiences for consumers to elevate the taste experience of traditional snacks.
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