There are some kinds of fruits that naturally go well with others and the new HI-CHEW Fruit Combos Mix plays with some of these popular pairings. These chewy candies boast two layers of flavor, so that when they are combined, they form a third experience with the blended flavors.
Biting into the Passion Fruit "chewlet" with a mango-flavored center creates what HI-CHEW calls a Tropical Smoothie, while the fusion of the Creamy Coconut chewy candy with a pineapple center recreates the taste of a Piña Colada. Created with the American consumer in mind, both of these tropically inspired candies tap into the popularity of beverages and offer a fresh new take on HI-CHEW's double-layer appearance.
Image Credit: HI-CHEW
What's Driving This Trend
- Fruit Combination Innovations
- Opportunity for confectionery companies to create new fruit combination candies and expand the range of layered flavor experiences for consumers.
- Beverage-inspired Flavor Mashups
- Beverage companies could explore creating new drinks that blend popular flavor pairings to offer fresh and unique flavor experiences for consumers.
- Layered Flavor Experiences
- Candy and snack makers could create products with multiple layers of flavor to offer consumers a more complex taste experience in a single bite.
Who This Affects Most
- Confectionery
- The confectionery industry can innovate in creating new products that blend fruit flavors and offer a fresh take on double-layered candies.
- Beverage
- Beverage companies can explore creating new drink flavors by mixing popular pairings that offer a novel taste experience for consumers.
- Snacks
- The snack industry can explore creating layered flavor experiences for consumers to elevate the taste experience of traditional snacks.
