The Hi-Chew Reduced Sugar candies are the brand's latest foray into the better-for-you candy market for consumers of all ages to enjoy.
The candies come in two flavors including Strawberry and Mango, which are both crafted with 30% less sugar than the brand's original. The product features dietary fiber or inulin in place of the removed sugar, while still maintaining the signature fruity flavor and texture of the original candy.
President and CEO of Morinaga America Teruhiro (Terry) Kawabe spoke on the new Hi-Chew Reduced Sugar candies saying, "We’re so thrilled to offer consumers this better-for-you candy choice in two of our most popular flavors. While Hi-Chew reduced sugar has a lower sugar content than our original mango and strawberry chews, we’re confident that consumers will quickly learn that it has the same great flavor experience they’ve grown to love.”
What's Driving This Trend
- Reduced Sugar Candies
- Candies with low sugar alternative and maintained fruity flavor and texture could attract health-conscious consumers.
- Better-for-you Candy Market
- The expansion in the better-for-you candy market could accelerate with the addition of reduced sugar candies to cater to health and wellness trends.
- Inulin Use in Confections
- The use of inulin as a dietary fiber in candies has the potential to disrupt the confection industry with a growing emphasis on healthy and functional food products.
Who This Affects Most
- Confectionery Industry
- Reduced sugar candies could be a significant addition to the confectionery industry, meeting the consumer's growing demand for healthier snack options.
- Health Food Industry
- The production of healthier alternatives to traditional candies aligns with the growing health food industry. These candies could offer the industry significant growth opportunities.
- Functional Food Industry
- Incorporating inulin as a dietary fiber in reduced sugar candies expands growth opportunities for the functional food industry, offering a novel approach to confectionery products.
