Morinaga America announced 'HI-CHEW Bites,' a new bite-sized candy sold in personal-sized snack bags. This is an all-new way for fans of the HI-CHEW brand to enjoy the brand's Chewlets chewable candies, as these were previously sold as one-off individually-wrapped candies.
HI-CHEW Bites is poised as a grab-and-go snack perfect for on-the-road enjoyment or as a pack-in for a child's lunch. The snack is available in three flavors: Mango, Green Apple, and Strawberry, with each flavor retailing for the same cost. These are fan-favorite flavors across HI-CHEW's product line, effectively selling well as each type of candy.
Customers can find the all-new HI-CHEW Bites at 7-Eleven and Speedway stores across the United States beginning now at an SRP of $1.99, though this price may fluctuate based on each regional market.
Image Credit: Morinaga America
Why This Trend Is Growing
- Personal-sized Snacks
- Opportunity for companies to repackage existing products in personal-sized snacking formats to meet the needs of on-the-go consumers.
- Bite-sized Candies
- Creating pre-packaged bite-sized versions of existing products can attract new customers and increase market share through convenience and portability.
- Popular Flavor Offerings
- Introducing additional flavor options using popular fan-favorite notable flavors can shape and boost the product line of existing snacks.
Industries Being Reshaped
- Snack Food
- Snack food industry can take advantage of the growing demand for convenient, portable snack options, by innovating in new packaging formats and bite-sized products.
- Confectionery
- Candy companies can expand and create new markets by offering the same product in different and more convenient personal-sized formats.
- Convenience Stores
- Convenience stores can improve the experience of existing customers and attract new ones by stocking these personal-sized snack versions for on-the-go snacking.
