HI-CHEW teamed up with The Doughnut Project for National Candy Month to create a limited-edition Strawberry Squeeze donut that plays with the flavors of HI-CHEW Strawberry Lemonade. Like the candy, the donut offers a taste of both berry and sour lemon flavors but in the form of lemon curd and strawberry jam filling. The sweet summer donut is topped off with HI-CHEW Strawberry Lemonade candy glaze, strawberry sugar and a lemon twist garnish.
The beverage-inspired candy and donut celebrates the flavor that won the 2020 HI-CHEW Fantasy Flavor Games and was introduced with the Fruit Combos Standup Pouch. For National Candy Month, the limited-edition donut is being shared at The Doughnut Project's West Village location in NYC and as a special treat, the first 10 customers who purchase the donut daily will get a free Fruit Combos Standup Pouch.
Key Themes Behind This Trend
- Beverage-inspired Sweets
- Opportunity for confectionery companies to collaborate with beverage brands to create unique treats
- Limited-edition Releases
- Opportunity for brands to create excitement around new products with occasional, limited time releases
- Creative Flavor Combinations
- Opportunity for food and beverage companies to create new experiences for consumers through unique flavor combinations
Where This Applies
- Confectionery
- Creating candy and sweets that are inspired by popular beverages
- Beverage
- Collaborating with confectionery brands for unique limited-time treats
- Food and Beverage
- Creating new and exciting flavor combinations for consumers by merging existing popular products
