If you're looking for a sweet treat that doesn't involve chocolate, Trader Joe's new Fruity Chewy Candy is the perfect option.
According to Trader Joe's, the grocery retailer has recently begun receiving a lot of requests for non-chocolate candy options. In response, the brand released new Fruity Chewy Candy. These colorful little fruit chews are bursting with real fruit flavors like strawberry, cherry, raspberry, orange, and lemon. The candy is made from only natural flavors and even the colors of the fruit chews are naturally derived from real fruit and vegetable juices. Trader Joe's Fruity Chewy Candy also differs from similar products on the market in that it's made with coconut oil instead of palm oil, and it is fully gelatin-free.
Image Credit: Trader Joe's
Why This Trend Is Growing
- Natural Fruit Flavored Candies
- Brands can innovate by creating natural and healthy fruit-flavored candies to cater to health-conscious consumers.
- Non-chocolate Candy Alternatives
- Creating new varieties of non-chocolate candies can cater to consumers searching for unique sweet treats.
- Gelatin-free Candy
- Companies can cater to vegan consumers by producing gelatin-free candies with alternative ingredients.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can release new lines of natural and vegan sweet treats for health-conscious consumers.
- Candy Manufacturing
- Candy manufacturers can explore using natural ingredients and alternative gelling agents to create new and innovative candy products.
- Retail
- Retail companies can expand their candy product offerings by introducing new and unique non-chocolate and vegan candy options.
